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Popular mid-level content/email role, metro candidate pool, broad skills attract many applicants.
Core content and email skills transfer across industries but B2B SaaS preference increases specificity.
Explicit 5–8 years requirement and SaaS/B2B preference narrows candidates.
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Own end-to-end content and email marketing strategy for campaigns, including planning, execution, and optimization of emails, nurture journeys, and newsletters.
Create and manage long-form content assets such as ebooks, case studies, reports, blogs, and thought leadership pieces, transforming customer stories and insights into compelling narratives.
Track and analyze campaign performance metrics (open rates, CTR, conversions, engagement) and use AI tools to enhance research, ideation, drafting, and repurposing without compromising quality.
5–8 years of experience in content marketing, email marketing, or a related role.
Strong portfolio across various content formats, especially long-form content, campaigns, and email.
Proven expertise in email marketing fundamentals, audience segmentation, nurture journeys, and performance analysis.
Experience with B2B or SaaS brands is strongly preferred.
Strategic thinker who can both plan high-level marketing initiatives and engage deeply in content creation and execution.
Data-driven and comfortable analyzing content and campaign performance to inform continuous improvement.
Experienced working cross-functionally with product marketing, design, sales, and customer success teams in a B2B or SaaS environment.