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Well-known media brand, generic sales strategy title, and metro location increase applicant competition.
Requires media industry knowledge (BARC, MAP, TGI) and channel ratings expertise, limiting cross-industry transferability.
Role requires media-specific tools and domain expertise but lacks explicit years, so moderate strictness.
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Lead revenue maximization by analyzing viewership and advertising expenditure, focusing on creating unique selling propositions for the channel.
Serve as the primary contact for genre-related data, managing databases on ratings by market/target groups/channels, and generating client pitches and media planning insights.
Provide competitive analysis and strategic input to pricing and deal negotiations to enhance yield, while identifying integration opportunities in programming.
Experience Required: Not explicitly mentioned in the JD
Proficiency in media planning tools and data analysis including BARC, MAP, TGI.
Strong skills in MS Office, specifically Excel and PowerPoint.
Ability to handle complex data queries and create persuasive client presentations.
Analytical thinker with experience in advertising revenue growth and media sales strategy.
Comfortable owning comprehensive data management and using quantitative insights for strategic decision-making.
Experienced in client-facing roles requiring communication of data-driven pitches and sales support.