





Medium — specialized media skills reduce applicant pool despite metro location and recognizable brand.
High — role depends on media-specific metrics (BARC/YUMI), adex and channel expertise limiting transferability.
Medium — specific tools (YUMI/BARC, TGI, Advanced Excel) and media-buying expertise are required.
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Analyze genre/channel viewership to identify growth areas and client-level sales pitch opportunities.
Lead revenue maximization by creating show packages and finding integration/monetization opportunities.
Develop forecasting reports on viewership and adex; serve as primary contact for channel and sales team.
Proficiency with YUMI (BARC), Advanced Excel, TGI, and IRS tools.
Experience in data analysis related to media planning and media buying.
Understanding of brand metrics and brand marketing concepts.
Work Experience Required: Not explicitly mentioned in the JD.
Strong data analysis capability focused on media and advertising domains.
Ability to quickly generate actionable insights to support sales and marketing strategies.
Comfortable working late shifts and weekends to meet business needs.