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Mid-level metro media role at a known brand, but niche BARC/Yumi skills limit broad applicant competition.
Role depends on BARC TV ratings and broadcast experience, limiting cross-industry transferability.
Explicit 6+ years requirement with specific BARC/Yumi and advanced Excel skills narrows candidate pool.
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Analyze large datasets using Yumi, BARC, and advanced Excel to deliver insights for programming, marketing, and channels.
Lead FPC planning and execute strategies to boost TV ratings through daypart and competitive segmentation analysis.
Drive key projects and innovation to increase network share, optimize promo planning, and build proprietary data models for business efficiency.
6+ years of experience in research, insights, or strategy roles.
Proficient in Yumi (BARC analytics), advanced Excel (pivot tables, lookups, complex formulas), and PowerPoint presentations.
MBA or Master’s degree; preferred backgrounds include engineering or analytics.
Experience with large-scale quantitative and qualitative analysis, preferably in TV broadcast/BARC domain.
Experienced in TV broadcast industry insights and analytics, with hands-on knowledge of BARC data.
Operates strategically with ability to lead cross-functional projects and collaborate across teams.
Skilled in translating data into actionable business strategies and innovations to improve network ratings and efficiency.