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Senior niche media strategy role (8+ years) reduces applicant density.
Requires media-specific viewership and GRP expertise, limiting cross-industry transferability.
Mandatory 8+ years and specialized media viewership analysis requirement increases filtering.
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Manage content strategy and planning across multi-channel clusters, ensuring SOP adherence and maximizing revenue via dynamic content-sharing policies.
Analyze viewership behavior to identify trends, provide insights to content teams, and support alignment with audience preferences.
Monitor and report on GRP performance against targets, optimize strategies weekly, and liaise with marketing, research, and leadership for strategy execution and updates.
Minimum 8 years experience in media and entertainment industry with focus on viewership data analysis and content strategy.
Proven expertise in managing multi-channel clusters and delivering on GRP targets.
Strong understanding of ROI metrics and content decay management.
Work Experience Required: 8+ years in relevant domain as per JD.
Experienced in correlating consumer behavior with content and environmental changes for strategic decision making.
Skilled in stakeholder management and communication with senior leadership.
Operates effectively in fast-paced, data-driven environments with proactive market trend anticipation.