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Remote, metro location, generalist Senior Marketing title, mid-level experience and broad platform requirements increase candidate competition.
Mobile and digital marketing skills are transferable, though insurance product knowledge increases domain specificity.
Explicit 6+ years requirement plus mandatory platform and analytics experience enforces strict shortlisting.
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Own end-to-end user engagement and communication via mobile app to increase retention and policy renewals.
Lead cross-sell and upsell initiatives within the app, including strategy, execution, and performance optimization.
Collaborate with cross-functional teams to align app product development with business goals and manage marketing campaign delivery and compliance.
At least 6+ years of experience in mobile marketing and/or digital marketing.
Bachelor's degree in engineering, Marketing, Business, or related field.
Strong knowledge of mobile engagement platforms (mo-engage, Netcore, Clevertap) and mobile analytics tools (Firebase, GA4).
Experience with attribution platforms like AppsFlyer, Branch, or Adjust.
Experienced in driving measurable user engagement and retention through data-driven mobile marketing strategies.
Proven ability to manage multi-channel campaigns including push notifications, in-app messaging, and creative content partnerships.
Strategic collaborator skilled at cross-functional stakeholder management including marketing, digital product, IT, and external agencies.