Manager - Performance Marketing
Zee Entertainment Enterprises LtdMatch Score
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Job Description
Structured overview of role & requirementsAbout This Role
Drive execution and end-to-end management of paid digital marketing campaigns across Facebook, Google, and other programmatic channels focused on achieving 4x business growth year on year.
Optimize campaign ROAS through data-driven analysis and performance measurement using intuitive dashboards and analytics tools.
Lead new digital marketing initiatives for subscriber acquisition and engage viewers through strategic media planning and buying.
Minimum Requirements
2-3 years of hands-on experience managing digital performance campaigns on Facebook Ads Manager and Google Ads Manager, including app install and remarketing campaigns.
Experience with tracking and analytics tools such as Appsflyer or Adjust.
Expertise in programmatic ad buying, social media planning, and digital analytics.
Work Experience Required: 2-3 years in digital performance marketing.
Ideal Candidate Profile
Strong analytical skills with emphasis on data-driven campaign optimization and reporting using Excel and PowerPoint.
Experience building dashboards and automating reports for real-time campaign performance tracking.
Comfortable managing large scale app campaigns and well-versed in multiple marketing analytics platforms beyond core ad managers.
