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Popular mid-level performance marketing role at a known media brand in metros increases competition.
Performance marketing and ad-platform expertise is broadly transferable across industries.
Explicit 2-3 years requirement plus mandatory FB/Google/Appsflyer campaign experience enforces strict filtering.
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Drive execution and end-to-end management of paid digital marketing campaigns across Facebook, Google, and other programmatic channels focused on achieving 4x business growth year on year.
Optimize campaign ROAS through data-driven analysis and performance measurement using intuitive dashboards and analytics tools.
Lead new digital marketing initiatives for subscriber acquisition and engage viewers through strategic media planning and buying.
2-3 years of hands-on experience managing digital performance campaigns on Facebook Ads Manager and Google Ads Manager, including app install and remarketing campaigns.
Experience with tracking and analytics tools such as Appsflyer or Adjust.
Expertise in programmatic ad buying, social media planning, and digital analytics.
Work Experience Required: 2-3 years in digital performance marketing.
Strong analytical skills with emphasis on data-driven campaign optimization and reporting using Excel and PowerPoint.
Experience building dashboards and automating reports for real-time campaign performance tracking.
Comfortable managing large scale app campaigns and well-versed in multiple marketing analytics platforms beyond core ad managers.