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Metro location and mid-level visibility, but niche Salesforce/Account Engagement requirements moderate competition.
Salesforce CRM and marketing automation skills transfer across industries, though B2B specialization limits some fit.
Explicit years plus mandatory Salesforce and Account Engagement experience create strict candidate filters.
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Own end-to-end CRM campaign creation and automation, managing data integrity and troubleshooting lead flow system errors.
Lead CRM improvement initiatives by identifying gaps and partnering with stakeholders to implement solutions; manage lead flow, tracking conversions and optimizing funnel performance.
Deliver performance reporting with actionable insights across channels and campaigns; stay current on digital trends to recommend tactics enhancing customer engagement.
BA/BS degree or equivalent combination of education and experience.
2-4 years relevant experience, including at least 4 years with Salesforce CRM and 1 year with Account Engagement.
Minimum 2 years B2B environment experience.
Preferred experience with Ringlead, Zoominfo, GTM Studio; notice period not explicitly mentioned.
Experience managing complex CRM campaigns and improving lead management processes in B2B marketing environments.
Strong operational focus on funnel optimization, lead scoring, and cross-functional collaboration with Sales and Marketing teams.
Proactive in leveraging data analytics for reporting and capable of applying current digital marketing trends to enhance customer engagement.