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Metro role, known consultancy brand and mid-level generalist duties create moderate candidate competition.
Requires industry/vertical B2B marketing and ABM experience, making background transferability limited and domain-sensitive.
Explicit 6+ years, B2B vertical/ABM experience and mandatory AI-first working style create strict filters.
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Lead end-to-end signal-driven vertical marketing campaigns from market signal identification to live launch and continuous performance optimization.
Partner closely with Market & Client Intelligence to prioritize signals and develop campaign narratives backed by real data and proof points.
Own creation and upkeep of vertical pages on company website; collaborate hands-on with content, design, web, and digital teams to deliver coherent campaign experiences.
Minimum 6 years experience in B2B marketing focused on industry/vertical marketing, campaign strategy, or ABM (e.g., BFSI, Retail).
Proven daily hands-on use of AI tools integrated into ideation, content creation, and decision-making processes.
Strong experience developing and optimizing integrated marketing campaigns tied to named accounts and pipeline.
Work Experience Required: At least 6+ years as explicitly mentioned in the JD.
Operates with an AI-first working style, using AI to accelerate creativity and execution rather than replacing critical thinking.
Comfortable making fast decisions with incomplete information and thrives in a fast-paced, ambiguous environment.
Experience managing marketing campaigns for specific verticals or industries, with strong storytelling and stakeholder management skills across global and regional teams.