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Tier-1 agency, metro location, mid-level marketing role and generalist skillset drive high applicant competition.
Core digital media and brand planning skills are broadly transferable across industries.
Explicit 3–6 years and required digital media/tool expertise create moderately strict shortlisting.
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Develop and execute digital media strategies to achieve brand objectives including media planning and campaign optimization.
Utilize data analytics tools (e.g., Comscore, GWI, Facebook Ad Manager, Google AdWords) for insights and performance analysis.
Manage client relationships, coordinate cross-functional teams, and deliver comprehensive reporting and post-campaign analysis.
3 to 6 years of work experience in digital media strategy or brand planning.
Proficiency with digital analytics and media tools such as Comscore, GWI, Similarweb, Facebook Ad Manager, Google AdWords.
Experience in digital media planning and buying across multiple platforms.
Location requirement: Mumbai, India.
Experienced in hands-on digital media campaign execution with strong analytical skills for optimization and performance review.
Able to coordinate effectively with publishers, clients, and internal teams to align strategies with brand goals.
Comfortable managing operation workflows including MIS related to billing, estimates, and campaign reporting.