Back
Well-known brand, metro role, and attractive creative title increase applicant competition significantly.
Role demands fashion/lifestyle cultural knowledge and local creative networks, making cross-industry transfer difficult.
Requires specific fashion/lifestyle creative experience, portfolio and networks rather than strict years, so moderately strict.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Coordinate and adapt global MELLER campaigns for the Indian market, ensuring consistency with original concepts and brand identity.
Develop and lead India-specific creative campaigns and cultural moments that align with MELLER’s global identity.
Build and maintain local creative and cultural relationships to generate relevant content and integrate MELLER into Indian culture beyond advertising.
Experience required in fashion, lifestyle, streetwear, beauty, or culturally driven brands.
Strong experience in digital content, social media, branding, photography, fashion, art direction, and visual culture.
Experience in developing and executing creative campaigns; experience at a creative or advertising agency highly valued.
Work Experience Required: Not explicitly mentioned in the JD.
Deep understanding of contemporary Indian culture including fashion, music, photography, design, art, and internet culture with ability to distinguish meaningful trends.
Experience working with global or Western brands and translating international campaigns for local markets without diluting brand identity.
Strong local creative network or capability to build one within India’s creative and cultural scene, with confidence to balance global direction and local insights.