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Strong employer brand plus mid-level generalist B2B role with broad channel requirements increases candidate competition.
B2B demand-generation and marketing-automation focus favors candidates with industry-relevant B2B experience.
Explicit 5–8 year requirement plus mandatory B2B performance marketing and marketing-automation skills narrows candidate pool.
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Develop and execute B2B digital marketing strategies focused on lead generation and campaign performance across multiple channels including Google Ads, LinkedIn, and Meta.
Manage marketing automation platforms for lead nurturing, scoring, and seamless sales collaboration to improve MQL-to-SQL conversion rates.
Oversee content creation, website performance, sales enablement materials, analytics reporting, and agency/vendor relationships to drive revenue growth.
5–8 years of experience in Digital Marketing, Performance Marketing, or Demand Generation roles.
MBA from a premier institute, preferably with specialization in Marketing.
Proven experience in B2B lead generation and managing digital acquisition campaigns across Google Ads, LinkedIn, Meta, and other lead-generation channels.
Google certification in SEO and SEM preferred; experience or certification in Marketing Automation and Account-Based Marketing platforms preferred.
Experience operating in Retail, FMCG, E-commerce, Corporate Gifting, or Digital Agency environments, indicating familiarity with diverse B2B marketing contexts.
Ability to manage end-to-end digital marketing campaigns including strategy, execution, and analytics, demonstrating operational ownership and impact.
Skilled at translating business objectives into measurable digital marketing plans aligned with lead quality and revenue contribution targets.