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Tier-1 FMCG brand, mid-level marketing role, Bangalore metro, and generalist activation skills increase candidate competition.
Activation and agency-management skills transfer across consumer brands and retail, but FMCG experience is preferred.
Explicit 5+ years requirement plus specific activation, agency, and audit skills create moderately strict filters.
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Drive one-to-one consumer engagement programs across multiple food brands, ensuring alignment with brand guidelines, timely execution, optimal cost, and competitive superiority.
Manage quality implementation of consumer programs across varied touchpoints (home, in-store, malls, exhibitions, etc.) including training brand promoters and collecting consumer data.
Build and manage a network of agencies, enforce cost standards, conduct audits, and provide regular actionable reports on program performance and cost-efficiency.
Work Experience Required: 5+ years in marketing or brand activation-related roles.
Location: Must be based in or willing to work in Bangalore North, Karnataka.
Skills: Budget monitoring, negotiation with agencies/vendors, ability to develop standardized and measurable processes for training, audits, and evaluation.
Knowledge: Understanding of brand objectives, consumer activation evaluation techniques, and cost/materials management for activation programs.
Experienced in managing integrated brand activation programs with multiple touchpoints and agency partnerships, focused on consumer engagement.
Skilled at process standardization, quality audit, and data-driven evaluation to optimize program effectiveness and cost per contact.
Comfortable with hands-on ownership and real-time program presence to gather unfiltered consumer feedback and swiftly capitalize on opportunities.