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Tier-1 brand, Mumbai location, mid-level generalist data role with common skills drives high competition.
Core SQL and Dataiku skills are transferable but banking domain knowledge raises fit sensitivity.
Explicit 3–4 years requirement plus mandatory SQL, Dataiku experience and financial services context make shortlisting strict.
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Support development, execution, and monitoring of marketing campaigns using Dataiku within wealth management banking products.
Develop and run complex SQL queries for audience segmentation ensuring precise targeting for client communications.
Collaborate with business stakeholders and data engineering teams for campaign planning, ad-hoc analysis, and maintain clear documentation on campaign workflows and analytical outputs.
3 to 4 years of experience as a Data Analyst, preferably in Core Banking or Financial Services domain.
Proficiency in SQL with experience in writing complex queries for data extraction and analysis.
Hands-on experience with Dataiku for workflow development or campaign execution.
Bachelor’s degree in computer science, Information Systems, Marketing Analytics, or related field.
Demonstrates strong operational capability in campaign lifecycle management and audience segmentation for financial product marketing.
Experience collaborating cross-functionally with business and technical teams in a financial services environment.
Familiarity with data platforms and analytics tools like Snowflake, Adobe Experience Platform, or Python is advantageous but not mandatory.