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Strong brand, metro location, mid-level generalist creative role with broad skillset increases candidate competition.
Strong preference for fashion/lifestyle/agency background and local cultural networks limits cross-industry transferability.
Requires specific fashion/agency experience, art direction skills and local creative network increasing screening rigor.
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Serve as the creative bridge between MELLER's global team and the Indian market, ensuring brand identity consistency while localizing campaigns.
Adapt and coordinate MELLER's global campaigns for India across digital, social media, retail, and other touchpoints respecting original brand concepts.
Develop and execute India-specific campaigns, identifying local cultural insights and managing end-to-end creative processes including art direction and production.
Experience Required: Mid-level with experience in fashion, lifestyle, streetwear, beauty, or culturally driven brands.
Proven expertise in digital content, social media, branding, art direction, photography, and visual culture.
Experience working at a creative or advertising agency is highly valued.
Excellent written and spoken English; ability to work with global/international teams.
Has a strong creative POV with excellent grasp of contemporary Indian culture across fashion, music, art, and internet culture.
Skilled at translating global brand campaigns to Indian context without diluting brand identity.
Possesses or can build a strong network within India’s creative and cultural communities and can balance global consistency with local cultural relevance.