Back
Generalist mid-level digital marketing role with broad channel requirements increases candidate competition.
Marketing skills transferable, but NBFC regulatory and product knowledge require industry-specific fit.
No explicit years but NBFC regulatory knowledge and performance metrics raise moderate shortlisting strictness.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Lead development and execution of digital marketing strategies specifically for NBFC financial products to drive customer acquisition and engagement.
Manage all digital channels and paid campaigns ensuring optimal ROI and Cost Per Acquisition across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
Oversee a team of digital marketing specialists, collaborate cross-functionally, and ensure compliance with NBFC-related regulatory and data privacy guidelines.
Proven experience in digital marketing with specific expertise in NBFC or financial services sector.
Strong knowledge and hands-on experience with SEO, SEM/PPC, social media marketing, email marketing, content marketing, and affiliate marketing.
Experience managing paid digital campaigns on multiple platforms with measurable outcomes like ROI and CPA.
Work Experience Required: Not explicitly mentioned in the JD
Strategic thinker with a successful track record in performance marketing within financial services or NBFC sector.
Experience leading and mentoring digital marketing teams focused on measurable growth and optimization.
Analytical and data-driven approach to continuously improve digital campaign performance and customer acquisition metrics.