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Tier-1 brand and Bangalore metro raise applicant density, but seniority and niche paid-media skills limit competition.
Requires paid-media and ad-tech platform expertise, reducing cross-industry transferability.
Mandatory 7+ years and specific ad-tech, Databricks, and attribution skills increase screening rigor.
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Lead channel-level data analytics for paid media channels including search, social, display, and mobile to drive actionable recommendations for campaign optimization.
Develop and maintain automated analytical workflows to replace manual reporting and conduct deep-dive analyses on media performance and opportunities.
Own channel efficiency frameworks and provide executive-ready summaries to senior leadership, supporting budget recommendations and media operations optimization.
7+ years of validated experience in media analytics or related roles.
Bachelor’s degree required; Master’s degree preferred.
Strong knowledge of paid media channels, third-party ad-serving systems (Flashtalking/Innovid preferred), programmatic, and multi-touch attribution.
Experience with AI tools for analytics automation and proficiency with data infrastructure platforms (e.g., Databricks, Agent).
Deep expertise in paid search, paid social, programmatic, and mobile media analytics with understanding of media operations and connected data systems.
Strong experience applying AI and advanced analytics methods to media data for optimization and scaling impact through technology solutions.
Ability to translate complex analytical findings into clear narratives for executive level and guide budget and tactical decisions.