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Metro mid-level role with common title, but niche enterprise AI/platform requirements reduce applicant pool.
Requires B2B SaaS, platform launch and regulated-industry experience, making cross-industry transitions difficult.
Explicit 5+ years, mandatory B2B product marketing and platform launch ownership requirements make filtering strict.
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Own the end-to-end lifecycle of product and platform launches, including planning, cross-functional coordination, launch narrative creation, internal readiness, and post-launch performance measurement.
Advise Product team on roadmap prioritization by providing structured market, competitive, and buyer evidence; maintain competitive intelligence including win/loss analysis to influence strategy.
Develop and unify core product positioning and messaging across multiple European markets; own website product messaging and sales enablement assets to ensure consistent market communication.
5+ years of product marketing experience in B2B technology, SaaS or enterprise software targeting enterprise buyers with complex sales cycles.
Proven end-to-end ownership of product and platform launches and competitive analysis with direct collaboration with Product and Engineering teams.
Strong written English skills with ability to translate technical capabilities into commercial messaging.
Comfortable working European hours for part of the day.
Experienced in marketing complex technology products with multi-stakeholder enterprise sales environments.
Capable of building and running product marketing functions from the ground up, including win/loss programs and competitive intelligence.
Demonstrates ability to influence product roadmap and sales positioning through evidence-based insights in a multinational, regulated industry context.