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Tier-1 brand and Mumbai location increase competition, niche Adobe analytics skill limits applicants.
Adobe analytics and digital measurement skills transfer across industries but favor digital marketing backgrounds.
Mandatory Adobe Analytics/CJA expertise plus governance and financial services requirements raise filtering rigor.
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Lead design, development, and optimisation of analytics solutions using Adobe Analytics and Customer Journey Analytics.
Own digital tracking frameworks, event tracking strategies, and ensure accurate data collection across digital platforms.
Partner with Marketing and stakeholders to measure campaign performance, deliver actionable insights, and maintain reporting suites aligned to business objectives.
Experience with Adobe Analytics and Adobe Customer Journey Analytics (CJA).
Proven skills in designing and maintaining digital tracking frameworks and event tracking.
Work Experience Required: Not explicitly mentioned in the JD.
Understanding of analytics governance, data privacy, and compliance standards.
Strong expertise in digital analytics with a focus on Adobe Analytics platforms and customer journey mapping.
Ability to translate complex data into clear business recommendations and senior stakeholder communications.
Experienced in collaborating with marketing teams to measure and optimise digital marketing campaigns.