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Well-known FMCG brand and generalist senior marketing role attracts many qualified candidates.
High because premium alcohol and surrogate-advertising regulatory experience and brand stewardship strongly bias industry fit.
High due to explicit 8–10 years requirement, 6+ years brand management mandate and preferred B-school qualification.
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Own end-to-end execution of ATL, BTL, and digital brand marketing campaigns preserving global brand consistency with local adaptations.
Lead brand planning, market readiness for global innovations, and ATL consumer engagement programs complying with regulatory frameworks.
Manage cross-functional and agency collaborations to optimize marketing ROI, brand equity, and market growth metrics.
Postgraduate degree in Marketing Management from a premier business school.
8-10 years total experience with minimum 6 years as a Brand Manager managing product/brand portfolios independently.
Mandatory experience in brand management including media and digital; experience in premium/luxury or liquor brands preferred but not mandatory.
Work Experience Required: Minimum 6 years as Brand Manager; notice period: Not explicitly mentioned in the JD.
Experienced in handling global-local brand strategy adaptation in highly regulated environments, preferably premium alcoholic beverages or lifestyle FMCG.
Demonstrated strategic ownership of ATL and BTL campaigns with focus on measurable brand equity and ROI impact.
Strong cross-functional coordination skills with internal and external stakeholders including agencies, sales, and legal teams to deliver compliant, high-impact marketing programs.