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Strong Paytm brand, mid-level (4–6 yrs) role in metros increases candidate competition.
Requires platform-specific ad-ops and programmatic expertise, limiting transferability outside digital advertising.
Mandatory 4–6 years and DV360/programmatic experience enforce strict candidate filters.
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Own end-to-end execution, monitoring, and optimization of digital advertising campaigns on Google DV360 and other programmatic platforms.
Ensure campaigns launch accurately, meet KPIs, and deliver measurable business outcomes across Display, Video, YouTube, OTT/CTV inventory.
Perform campaign setup, trafficking, detailed QA, live monitoring, optimizations, and reporting to maximize campaign performance.
4–6 years of experience in Ad Operations, Campaign Operations, Programmatic Operations, or Performance Marketing.
Mandatory hands-on experience with DV360 or other DSPs/programmatic ad platforms.
Proven experience managing campaigns across Display, Video, YouTube, OTT/CTV, and programmatic inventory.
Working knowledge of campaign trafficking, targeting, tracking (including Floodlight/conversion tracking), and optimization.
Operates at the intersection of ad operations and campaign performance with strong technical execution bias.
Experienced managing diverse advertiser types including SMBs and large advertisers in programmatic ecosystems.
Detail-oriented with advanced skills in Excel/Google Sheets and preferably some knowledge of SQL or BI tools for data-driven optimization.