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Remote product-analytics role with broad tooling and generalist requirements attracts many applicants.
Core product-analytics skills transfer across industries, but lead-generation domain experience gives moderate advantage.
Explicit 1–3 years plus mandatory SQL and product-analytics tooling moderately restrict the candidate pool.
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Analyze customer behavior and product usage across lead generation products to identify trends, friction points, and growth opportunities.
Define, monitor, and report on key product metrics (activation, adoption, engagement, retention, conversion, monetization) using dashboards and funnel analysis.
Partner with Product Managers and Engineering to prioritize initiatives, validate hypotheses, measure feature impact, and improve product analytics instrumentation.
1-3 years experience in Product Analytics, Business Analytics, Data Analytics, Product Operations, or related role.
Strong proficiency in SQL and experience with large datasets.
Experience with product analytics or BI tools (e.g., Amplitude, Mixpanel, Tableau, Looker).
Work Experience Required: 1-3 years in relevant analytics roles.
Experience working closely with Product Managers and cross-functional teams in B2B SaaS or MarTech environments preferably involving lead generation or digital marketing products.
Strong analytical skills with ability to translate ambiguous questions into actionable insights and communicate complex data in simple business terms.
Proactive problem solver with experience in funnel, cohort, segmentation, and journey analysis impacting product strategy and roadmap prioritization.