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Strong employer brand, metro location, and broad role visibility increase applicant density.
Specialized in personalization and Adobe tools, yet digital analytics skills transfer across industries.
Requires specific Adobe Experience Cloud and experimentation expertise, making filters moderately strict.
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Manage and maintain fedex.com ecosystem across MEISA region ensuring content accuracy, consistency, and customer experience.
Lead website enhancements, digital campaigns, and personalization strategies using platforms like Adobe Target to increase engagement and conversion rates.
Design and analyze A/B and multivariate tests, monitor KPIs, and translate web analytics data into actionable business insights for optimization.
Experience with digital optimization, A/B testing, personalization, and proficiency in web analytics tools such as Adobe Analytics or Google Analytics.
Experience using experimentation platforms such as Adobe Target, Adobe Experience Cloud, Optimizely, or VWO.
Work Experience Required: Not explicitly mentioned in the JD.
Preferred knowledge of HTML, CSS, JavaScript, SQL, and CMS platforms (preferably AEM).
Experienced in managing digital ecosystems across multiple markets with strong cross-functional stakeholder management skills.
Analytical mindset with ability to translate complex data into business improvements focused on customer journey optimization and CRO.
Familiar with enterprise personalization platforms and experimentation frameworks, particularly Adobe Experience Cloud products.