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Strong employer brand and metro location increase candidate density despite specialized field-marketing focus.
Requires SaaS/enterprise marketing and regional sales alignment, reducing transferability from unrelated industries.
Explicit 8–12 years requirement plus mandatory SaaS, pipeline, CRM and cross-region experience increases shortlist rigidity.
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Own and execute integrated field marketing strategy across South Asia and ASEAN focused on driving sales pipeline growth for a core Salesforce product.
Manage multi-channel demand generation programs including events, digital campaigns, ABM, and partner marketing aligned with sales targets and revenue.
Oversee marketing budget, vendor relationships, and collaborate closely with sales and product marketing teams to localize messaging and measure campaign ROI across multiple countries.
8–12 years of experience in field marketing, demand generation, or B2B marketing, preferably in technology/SaaS/enterprise software.
Strong knowledge of India and ASEAN enterprise technology markets with ability to manage marketing across multiple countries.
Bachelor's degree in Marketing, Business, or related field; MBA preferred but not mandatory.
Work Experience Required: 8–12 years in relevant marketing roles. Notice period: Not explicitly mentioned in the JD.
Experienced in leading field marketing programs that directly contribute to sales pipeline and revenue in enterprise SaaS or technology sectors.
Proven ability to partner with senior sales leadership across diverse geographies and deliver data-driven marketing impact.
Skilled in leveraging AI/automation and data analytics to optimize multi-market campaigns rapidly, ensuring high ROI and sales alignment.