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Metro, mid-level role with moderate brand and CRM skill demand, so applicant competition is medium.
CRM and marketing operations skills are transferable across industries but B2B lead management increases domain specificity.
Explicit 3–5 years and mandatory CRM/marketing automation skills make shortlisting highly strict.
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Own end-to-end lead management processes including lead qualification, routing, MQL governance, and campaign-to-sales handoff for global sales teams.
Analyze, validate, and enrich customer and prospect data in CRM and marketing automation systems to improve lead quality and segmentation.
Create and maintain performance reports for campaigns, lead progression, conversion, and provide business insights and recommendations to management.
Bachelor’s degree in Marketing, Communications, Business, Data Analytics, Digital Media, or related field.
3–5 years experience with Salesforce CRM, Oracle Eloqua, Marketo, or similar marketing automation platforms.
Strong knowledge of B2B lead lifecycle management, MQL qualification, lead routing, segmentation, and campaign performance reporting.
Workplace: Onsite in Bangalore, Karnataka, India. Travel: None explicitly mentioned.
Experienced working across global marketing and sales teams to align lead management with business objectives.
Detail-oriented with strong analytical skills to identify trends and performance gaps in lead data and campaign metrics.
Skilled at maintaining data quality in CRM and marketing platforms and managing multiple priorities in a fast-paced global environment.