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Metro location, mid-level generalist marketing title, and broad campaign skillset increase candidate competition.
Core marketing skills transfer across industries, but HR/events focus and B2C/B2B mix add domain specificity.
Explicit 6–10 years requirement plus mandatory B2C/B2B, performance marketing, automation and analytics narrows shortlist strictly.
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Lead end-to-end marketing campaigns for flagship conferences, events, and key HR/future-of-work product portfolios to drive registrations, revenue, and audience engagement.
Design and execute integrated, multi-channel demand generation strategies utilizing digital, social media, paid media, AI tools, and marketing automation to optimize conversion funnels.
Collaborate cross-functionally with Product, Sales, Partnerships, and external agencies to align marketing efforts with commercial objectives and continuously optimize campaign performance using analytics.
6–10 years of marketing experience with demonstrated B2C and B2B exposure.
Experience in managing high-impact marketing campaigns with measurable growth results.
Proficiency in performance marketing, digital ecosystems, marketing automation, CRM, AI tools, and analytics platforms.
Location: Gurgaon, India (Onsite) - Full-Time engagement.
Marketing manager with a strong commercial mindset capable of linking campaign activity to business KPIs like registrations, leads, and revenue.
Experienced in both B2C audience building and B2B demand generation within professional services, HR, or future-of-work domains.
Data-driven operator comfortable with performance analytics, experimentation, and AI-enabled marketing tactics to scale growth efficiently.