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Popular mid-level demand-gen title and 3–6 years experience amplify competition, offset by niche higher-education focus.
Core demand-gen and MarTech skills transfer across industries, so background fit is broadly flexible.
Explicit 5+ years, mandatory B2B demand-gen and MarTech/BDR experience create moderately strict filters.
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Lead planning and execution of multi-channel demand generation campaigns targeting higher education institutions.
Manage or partner with BDR teams to drive qualified leads and pipeline development.
Use MarTech, marketing automation, and CRM platforms to monitor and optimize demand generation programs to meet revenue goals.
5+ years experience in demand generation, lead generation, or B2B marketing, preferably in IT/technology services.
Experience planning, orchestrating, and executing multi-channel demand generation programs.
Experience working with or managing BDR/SDR teams.
Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree preferred.
Experienced operating in B2B demand generation specifically targeting higher education or EdTech markets (preferred but not required).
Skilled in data-driven campaign management focused on lead qualification, pipeline growth, and ROI.
Comfortable collaborating with sales and managing lead qualification and nurturing processes aligned to revenue goals.