





Generalist sales executive role, mid-level experience and broad channel requirements increases candidate competition.
Role prefers channel sales experience in building materials, making cross-industry transfers moderately sensitive.
Mandatory 2–3 years channel sales experience, graduate degree, and specific industry familiarity enforce moderate shortlisting filters.
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Manage sales and order collection from primary (RBAs and DBAs) and secondary (retailers) channels to drive revenue targets across product categories.
Expand and manage sales channels by onboarding new outlets, maintaining DBA health, and growing primary and secondary channel partners.
Conduct in-shop promotional and selling activities, market intelligence gathering, and daily reporting using SFA app adherence to sales visit norms.
Graduate degree is essential; MBA is desirable.
Minimum 2-3 years of experience in channel sales.
Proficiency in digital tools including Excel, PowerPoint, Power BI, and SFA or equivalent apps.
Work Experience Required: Minimum 2-3 years in channel sales.
Experienced in channel sales within adjoining sectors such as Tile Adhesives, Paints, Tiles & Sanitary, Construction Chemicals, or FMCG allied to building industries.
Skilled in negotiation, accountability for targets, and cross-functional leadership as indicated by responsibilities including coaching ISR and managing multiple stakeholders.
Comfortable with process discipline, detail-oriented work, and market competition tracking in a field sales environment.