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Metro location, popular generalist role, broad skills required, and known startup brand increase competition.
Transferable performance marketing skills, but regional-language content and app-growth focus require domain familiarity.
Explicit 1–3 years plus mandatory Meta/Google Ads and regional copywriting.
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Own end-to-end digital performance marketing efforts including ad creation, campaign management, and optimization across multiple apps.
Generate and test 80-100 creative variants weekly to boost app downloads and first-time purchases using data-driven insights.
Collaborate with design and video teams to ensure creative outputs align with marketing concepts and local audience preferences.
1–3 years of experience in performance marketing content or growth marketing.
Hands-on experience with Meta Ads and Google Ads campaign management.
Strong copywriting skills in English; regional language proficiency preferred but not mandatory.
Familiarity with performance metrics such as CAC, ROAS, CPI, CTR and ability to analyze data to guide decision making.
Experienced in fast-paced digital marketing environments requiring rapid testing and iteration of creative content.
Able to independently manage marketing campaigns from concept through execution and optimization with measurable impact.
Comfortable working closely with creative teams and leveraging data to drive marketing strategies and audience targeting.