





Common mid-level marketing title, metro location, and broad skillset attract many applicants.
Regional-language (Bengali) copywriting requirement reduces cross-industry transferability moderately.
Explicit 1–3 year requirement plus mandatory Meta/Google Ads and copywriting makes screening stringent.
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Own end-to-end digital marketing campaigns including ad creation, testing, and optimization targeting app installs and first purchases.
Create, brief, and iterate on 80-100 creative ad variants weekly, ensuring alignment with audience and market specifics.
Analyze performance data (CAC, ROAS, CPI, CTR) per market and optimize creatives to improve native relevance and campaign effectiveness.
1–3 years experience in performance marketing content or growth marketing.
Hands-on experience managing Meta Ads and Google Ads campaigns.
Strong copywriting skills required in English; regional language proficiency preferred (Bengali implied).
Work Experience Required: 1–3 years in relevant marketing domain.
Strong analytical and data-driven approach to evaluate ad performance and drive continuous improvement.
Comfortable managing high-volume creative output fast-paced testing environment (80-100 ad variants/week).
Experience collaborating with creative and video teams to translate concepts into effective ads.