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Strong employer brand, mid-level generalist product title, metro location, and common experience band increase competition.
Product and MarTech skills are moderately transferable; FMCG category expertise increases domain specificity.
MBA requirement plus explicit 5-8 years and domain-specific MarTech/product experience create high screening strictness.
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Own the entire lifecycle of digital products for Category and Brand Operations, including vision, strategy, roadmap, delivery, adoption, and business impact measurement.
Partner with business and agency stakeholders to translate category, brand, media, and analytics needs into scalable digital product capabilities.
Drive user adoption and continuous improvement balancing business value, UX, data quality, technical feasibility, and security.
Bachelor’s degree in Engineering, IT, Computer Science, Analytics, Business, Marketing, or related field.
MBA in Marketing, Strategy, Analytics, General Management, Information Management, or related discipline from a recognized institution.
5-8 years of experience in Product Management, Digital Transformation, Marketing Technology, Analytics, Brand Operations, or related business-facing roles.
Experience directly working with business stakeholders to translate needs into digital product or analytics solutions.
Business-first product manager with strong understanding of how brands, categories, media, and consumer behavior influence product opportunities and business growth.
Analytically strong with experience working with KPIs, dashboards, complex data, campaign metrics, MarTech concepts, and digital media measurement.
Experienced working cross-functionally with Category Leaders, Brand Managers, Media Planners, Analytics, Agencies, Engineering, and IT in a fast-moving multifunctional environment.