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Mid-level role in Gurgaon at a well-known firm with broad multi-channel requirements increases competitive density.
Marketing automation skills and CDP experience are generally transferable across industries.
Explicit 3-5 years requirement plus CDP and QA automation experience expected, so moderate filter.
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Design, build and optimize multi-channel customer journeys using Customer Data Platform (CDP) and orchestration tools across Email, SMS/WhatsApp, Push, and In-App channels.
End-to-end management of personalized, data-driven marketing campaigns including requirements gathering, deployment, monitoring, and performance optimization through A/B testing.
Perform detailed pre-flight QA and support automation of QA workflows to ensure campaign quality, compliance with marketing regulations, and operational scalability.
3 - 5 years of experience in marketing automation, CRM execution, or digital campaign operations.
Working knowledge of Customer Data Platforms (CDPs) and audience segmentation principles.
Experience with multi-channel journey building and orchestration including testing and QA processes like rendering validation and link testing.
Work Experience Required: 3-5 years as specified in the JD; Notice Period: Not explicitly mentioned in the JD.
Experienced marketing automation professional with proven ability to operate complex multi-channel orchestration environments independently.
Skilled in structured problem-solving, analytical thinking, and managing multiple concurrent workflows in fast-paced, global teams.
Familiarity with QA automation, scripting or workflow automation tools is an advantage, indicating capability to improve scalability and quality control.