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Mid-level generalist role in metro with broad channel skills and standard experience increases competition.
Core digital marketing skills are widely transferable across industries despite preferred vertical experience.
Explicit 4–6 years requirement plus mandatory multi-channel and analytics tool experience tightens shortlisting.
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Plan, execute, and optimize multi-channel digital marketing campaigns including Paid Search, SEO, Social Media, Affiliate Marketing, Display & Video, and Email Marketing.
Manage campaign budgets ensuring measurable ROI and perform performance analysis using tools like GA4, Google Ads, LinkedIn Ads, Meta Ads, and SEO platforms.
Develop growth strategies focused on lead generation, customer acquisition, engagement, and revenue, including AI-driven search optimization and audience segmentation.
4–6 years of experience in digital marketing, performance marketing, or growth marketing roles.
Bachelor's degree in Marketing, Business Administration, Communications, or related field.
Proven experience managing campaigns across multiple digital marketing channels and platforms (Google Ads, LinkedIn Ads, Meta Ads, GA4, SEO tools).
Location requirement: Hyderabad, Telangana. Notice period: Not explicitly mentioned in the JD.
Experienced in handling multi-channel digital marketing campaigns with measurable impact on lead generation and revenue.
Strong analytical skills with ability to use data-driven insights to optimize campaign performance and strategic decision making.
Familiar with AI-enhanced marketing tools, automation platforms, and marketing analytics in a fast-paced environment, ideally with experience in B2B SaaS, Professional Services, Healthcare, E-commerce, or Lead Generation domains.