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Mid-level growth role in Bangalore with common skillset and broad requirements increases applicant competition.
Performance marketing and funnel skills are broadly transferable across industries despite B2C preference.
Explicit 3–5 years and mandatory platform experience create moderate screening filters.
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Own end-to-end growth funnel for a designated program: awareness, lead generation, nurture, application, and enrollment.
Plan, execute, and optimize paid marketing campaigns on LinkedIn, Meta, and Google including budget management and A/B testing.
Track key metrics (CAC, conversion rates, lead quality, enrollment pipeline) and lead continuous data-driven campaign optimization.
3 to 5 years experience in Growth Marketing, Performance Marketing, or Demand Generation.
Hands-on experience managing paid advertising campaigns on LinkedIn, Meta, and Google.
Experience working onsite in Bangalore is required.
Strong proficiency with marketing analytics, CRM tools, and campaign execution including copywriting.
Experienced individual contributor comfortable owning full marketing funnel and driving measurable growth outcomes.
Strong analytical skills with demonstrated success in experimentation and optimization of growth metrics.
Prefers hands-on execution over people management or agency coordination, focused on direct impact on campaign performance.