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Well-funded startup, metro Bengaluru, senior growth generalist with broad channel expectations increases competition.
Developer-focused PLG, API/SDK, and technical SEO requirements make background fit highly domain-specific.
Explicit 7–10 years, PLG and developer-marketing experience, analytics and experimentation requirements make filters strict.
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Own and optimize the entire growth funnel from discovery to paid conversion, focusing on quality signups, API usage, retention, and revenue.
Drive acquisition and developer adoption across multiple channels including search, content, community, paid channels, and product-led loops.
Lead experimentation, analytics, and AI-augmented growth workflows to scale adoption and improve growth economics like CAC and LTV.
7–10 years experience in growth marketing with hands-on ownership of a product-led growth (PLG) or self-serve funnel.
Demonstrated track record of growing acquisition, activation, conversion, and revenue with quantified outcomes.
Strong understanding and practical experience in search/discoverability, paid acquisition, content/community building, SEO, and product-led growth loops.
Experience marketing to developers or technical buyers; fluency with modern AI tools for research, content, analytics, and growth workflows.
Experienced in growth marketing for developer-focused or technical products, particularly APIs, SDKs, or open-weight models.
Capable of operating across both product and marketing interfaces rather than treating growth solely as a marketing channel.
Data-driven with strong experimentation discipline, comfortable designing, running, and acting on growth experiments with rigorous analytics.