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Mid-level, metro role at well-funded startup with popular merchandising remit increases candidate competition.
Requires D2C merchandising and tentpole event experience, limiting cross-industry transferability.
Explicit 5–8 years plus 3+ years D2C merchandising and tentpole ownership makes filters stringent.
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Own the quarterly and monthly events and merchandising calendar across multiple financial product categories including Fixed Deposits, Bonds, Mutual Funds, and others.
Design, execute, and program-manage 4 to 6 major platform events annually, covering on-app and off-app journeys, with full accountability for customer experience and impact.
Manage all curated inventory surfaces users see on app (home feed, category pages, cross-sell rails), including personalization rules and A/B testing for optimizing conversions.
5 to 8 years total work experience with at least 3 years in D2C merchandising, e-commerce, or q-commerce.
Proven experience owning at least one large-scale, end-to-end tentpole event (e.g., Big Billion Day, IPL sale) as primary owner.
Experience with A/B testing tools and running controlled experiments to optimize placements, copy, and offers.
Experience working with design systems and information architecture for home feed or similar digital merchandising layouts.
Experienced at leading merchandising calendars and major event activations in a digital commerce environment with end-to-end ownership.
Strong visual and UX sensibility to evaluate and optimize home screens and merchandising surfaces quickly and effectively.
Comfortable with fast-paced, rhythm-driven shipping culture emphasizing documentation, retrospectives, and continuous optimization through data-driven experiments.