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Mid-level generalist role with widely demanded platform skills and moderate employer signal increases competition.
Performance marketing skills across Google, Meta, analytics are highly transferable across industries.
Explicit 5–8 years plus mandatory Google/Meta skills create moderately strict shortlisting filters.
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Plan and execute performance marketing campaigns across Google Ads, Meta Ads, YouTube, marketplaces, and other digital platforms to drive customer acquisition and revenue growth.
Manage campaign budgets, bidding strategies, and optimize performance metrics including ROAS, CAC, CPL, CPA, CTR, and conversions.
Analyze campaign performance using tools like Google Analytics and Meta Business Suite, prepare regular reports with actionable insights, and coordinate with creative and sales teams to improve conversions.
5–8 years of experience in Performance Marketing.
Graduate/Postgraduate degree in Marketing, Digital Marketing, or related field.
Strong hands-on experience with Google Ads and Meta Ads platforms.
Experience with campaign performance tracking using Google Analytics and other reporting tools.
Experienced in managing digital marketing budgets and optimizing for ROI-focused KPIs.
Comfortable working with cross-functional teams including creative, content, website, and sales.
Has experience handling e-commerce or D2C marketing campaigns and managing agencies or teams.