Back
Mid-level, metro, generalist UA role with broad channel requirements increases applicant competition significantly.
Requires direct mobile gaming UA experience, SKAN and MMP skills, limiting cross-industry mobility.
Explicit 5-8 years, mobile gaming UA requirement, SKAN and MMP expertise increase filtering rigor.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Develop and own user acquisition (UA) campaigns across multiple platforms, focusing on optimizing ROAS rather than just installs.
Design and implement game testing playbooks for mobile puzzle games involving early concept testing to guide game development pipeline decisions.
Lead creative testing coordination with design teams, use AI tools to improve efficiency, and analyze deep funnel metrics (Conversion rate, ARPU, LTV, retention) to identify and scale profitable user segments.
5-8 years of hands-on paid user acquisition experience specifically in mobile gaming.
Proven expertise with Meta Ads and Google Ads; experience with Unity Ads, AppLovin, and TikTok Ads is highly valued.
Strong knowledge of mobile measurement partners (Singular, Adjust, AppsFlyer) and attribution best practices including SKAN and IDFA navigation on iOS and Android.
Analytical skills demonstrated by fluency in Excel and CAC/LTV analyses.
Experienced in performance marketing with a clear metrics-driven, ROAS-first approach to campaign execution and creative testing.
Has previous experience working in a mobile gaming environment with direct collaboration across product, analytics, and design teams.
Comfortable leading autonomous, fast-paced operations with an emphasis on innovative tools like AI to drive marketing efficiency.