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Generalist growth manager title and mid-level appeal increase candidate density despite non-metro location and moderate brand.
Core growth marketing skills transfer across industries, though payments and fintech context increases domain specificity.
Requires specific marketing analytics, A&P budget ownership and campaign planning but no explicit years requirement.
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Own and achieve key performance indicators (KPIs) for Offline Payments and Scan to Pay segments such as Monthly Active Users (MAU), Revenues, and Average Transaction Per User (ATPU).
Collaborate cross-functionally with Product Management, Marketing Communications, B2B Growth Marketing, and other teams to align forecasts, develop Go-to-Market plans, and optimize campaign and business performance.
Manage budgeting and business case development for Advertising and Promotion (A&P) to meet KPI targets and ensure investments deliver on CTR and ROI benchmarks.
Work Experience Required: Not explicitly mentioned in the JD.
Must have proficiency in business acumen including financial and KPI analysis.
Experience or knowledge in consumer segmentation, targeting, and insights is mandatory.
Ability to perform data analysis and storytelling to create growth strategies.
Experienced in managing growth marketing initiatives in fintech or payment sectors, especially in offline payment channels.
Strong analytical mindset with experience in brand health, conversion funnel analysis, and marketing strategy related to the 7Ps.
Skilled in cross-functional collaboration in a fast-paced and agile environment to influence and drive results.