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Strong employer brand, metro location, generalist field-marketing role, and broad cross-channel requirements drive high competition.
B2B SaaS field-marketing skills transfer across tech firms but are less transferable to consumer marketing roles.
Explicit 8–12 years, mandatory field marketing/demand-generation experience and regional enterprise SaaS expertise increase selectivity.
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Own and execute the field marketing strategy for a key Salesforce product across South Asia and ASEAN regions to drive sales pipeline generation.
Design and implement integrated marketing programs including events, campaigns, digital, ABM, and partner marketing tied to revenue targets.
Manage marketing budget, vendor relationships, and collaborate closely with sales leadership to align marketing efforts with pipeline goals and regional priorities.
8–12 years of relevant experience in field marketing, demand generation, or B2B marketing within technology/SaaS/enterprise software.
Strong understanding of India and ASEAN enterprise technology markets across multiple countries.
Bachelor's degree in Marketing, Business, or related field; MBA preferred but not required.
Willingness to travel across South Asia as needed.
Experienced in working with multi-country teams and managing marketing programs at a regional level in South Asia and ASEAN.
Proven ability to partner with sales leadership and influence senior stakeholders (VPs & CXOs) across diverse cultures and time zones.
Strong analytical capability with hands-on experience using CRM and marketing analytics tools (preferably Salesforce CRM) and leveraging AI/automation to optimize campaigns rapidly.