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Tier-1 fintech brand, Bengaluru metro location, and a mid-level generalist brand marketing role increase applicant competition.
Requires fintech/SaaS/ecommerce experience and MBA, limiting cross-industry transfer moderately.
Explicit 5–7 years, top-tier MBA, and sector experience requirement raise shortlisting selectivity.
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Own customer-facing marketing programs to drive adoption, engagement, and growth.
Develop integrated go-to-market plans for product launches, feature releases, and growth initiatives, defining target audiences, messaging, channel strategy, and success metrics.
Design and execute marketing-led growth programs including gamification, loyalty initiatives, and scalable customer experiences to increase repeat usage and higher-value customer cohorts.
5-7 years hands-on experience in marketing functions including GTM and customer growth.
Experience leading GTM programs and cross-functional initiatives.
MBA from a top-tier university.
Experience in ecommerce, fintech, SaaS, or high-growth consumer technology companies.
Strong analytical skills to use data to drive marketing decisions and improve funnel performance.
Proven ability to manage end-to-end cross-functional projects involving multiple stakeholders.
Experience working collaboratively with growth, product, and digital marketing teams to translate business goals into scalable marketing initiatives.