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Tier-1 brand, mid-level generalist marketing title, and broad campaign skills attract high applicant density.
Requires agri/rural marketing and grower/retailer expertise, limiting cross-industry transferability.
Explicit 3-4 years and industry-specific agrimarketing and campaign experience make filters fairly strict.
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Lead deployment and execution of divisional crop campaign strategy in assigned business management (BM) area to achieve sales growth of new product introductions (NPIs) and core brands within 3 years.
Drive comprehensive campaign management process including planning, execution, and review to maximize sales peak and market share (SoW) with growers and retailers.
Manage resources and collaborate with sales teams to implement retailer loyalty programs and high-potential village campaigns to enhance brand awareness and conversion.
3-4 years of proven experience in Sales, Sales & Marketing Management, including campaign and below-the-line (BTL) touchpoint management and NPI launches with retailers and growers.
Strong understanding of agriculture/rural marketing, grower/retailer behavior, and marketing communications.
Proficiency with digital systems and analytical tools for campaign execution and data analysis (e.g., Excel).
Work Experience Required: Minimum 3-4 years in relevant sales and marketing roles.
Experienced in managing multi-stakeholder agricultural marketing campaigns with ability to coordinate across divisional sales and marketing teams.
Skilled in leveraging customer insights and market intelligence to drive strategic campaign planning and execution.
Demonstrates proven influencing skills and leadership capabilities to motivate team members and manage change within a dynamic rural/agri marketing environment.