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Non-metro location and lesser-known employer lower competition despite the popular junior digital marketing title.
Paid advertising, analytics, and social media skills are easily transferable across industries.
No explicit years or mandatory certifications and generalist skillset make shortlisting lenient.
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Manage and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube.
Analyze campaign data, prepare weekly performance reports, and support conversion tracking initiatives.
Collaborate with cross-functional teams to align paid marketing efforts with overall digital strategies.
Basic to intermediate understanding of Digital Marketing and hands-on exposure to paid advertising and PPC campaigns.
Familiarity with tools such as Google Ads, Meta Business Suite, Google Analytics/GA4, Canva, and Google Sheets/Excel.
Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or related field preferred but not strictly mandatory.
Work Experience Required: Not explicitly mentioned in the JD
Comfortable working with performance metrics like CPL, CPC, CTR, CPA, conversion rate, and ROAS for data-driven campaign optimization.
Experience or internships involving digital marketing, PPC, or social media advertising preferred.
Ability to collaborate with SEO, content, design, and other teams to implement integrated digital marketing strategies.