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Popular mid-level marketing-analytics role with broad skills demand and likely metro location, increasing candidate competition.
Medium: marketing analytics skills are transferable, but B2B life-sciences preference increases domain specificity.
Moderate: specific toolset (Power BI, GA4, CRM) and marketing analytics experience required, but no explicit years.
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Deliver data-driven marketing insights to improve performance and support growth in the BMP segment.
Define and develop reporting, dashboards, and analytical solutions based on marketing strategy and stakeholder requirements.
Analyze multi-channel marketing data (CRM, web, social, advertising) and provide actionable recommendations to improve ROI and customer engagement.
Bachelor’s degree in Mathematics, Statistics, Computer Science, Economics, or related quantitative field.
Experience in marketing analytics, including attribution modelling, funnel analysis, and campaign measurement.
Proficiency with Power BI, Microsoft Excel, Google Analytics 4 (GA4), and marketing analytics tools covering CRM, marketing automation, web and social analytics.
Work Experience Required: Not explicitly mentioned in the JD.
Experience in life sciences, healthcare, scientific, or B2B marketing environments preferred, indicating domain relevance.
Strong capability to translate marketing objectives into data insights and scalable reporting frameworks.
Comfortable working in a matrixed, remote, and global team setting with effective communication to technical and non-technical stakeholders.