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Tier-1 brand, metro location, and broad marketing skillset increase candidate competition.
Shopper marketing skills are transferable across FMCG and retail but require category and regulatory knowledge.
Explicit 6–10 years, MBA requirement, and mandatory shopper marketing and agency experience increase strictness.
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Develop and deliver shopper marketing strategies and store-ready assets aligned with annual brand and cluster activation plans.
Lead creative development of shopper marketing mechanics with agencies, ensuring briefs, quality standards, and on-time delivery for point-of-purchase impact.
Manage project execution including budget governance and cross-functional alignment to maximize program performance and build brand consistency.
MBA in Sales & Marketing.
6-10 years total work experience with >4 years in Marketing/Sales.
Strong understanding of shopper and customer behavior and project management skills.
Location requirement: Gurgaon (head office).
Experienced in managing shopper marketing agencies and delivering shopper-focused creative programs.
Able to work cross-functionally in a matrix environment aligning brand, cluster, and customer marketing priorities.
Skilled at balancing commercial insight with creative vision and strong project and budget management.