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Mid-level generalist marketing role with 4-6 years and metro media employer, moderate applicant density.
Core market-research and analytics skills transfer across industries, but entertainment ad-sales context adds moderate domain bias.
Explicit 4-6 years and mandatory primary research/measurement experience increases shortlisting rigidity.
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Manage end-to-end execution of brand impact measurement and primary research projects focused on entertainment advertising effectiveness.
Analyze primary and secondary data sources to develop strategic insights and narratives for advertiser marketing leadership.
Identify and oversee agency partnerships to deliver advanced measurement tools and differentiated insights to strengthen entertainment ad sales pitches.
4-6 years of experience in market research and data analytics with hands-on experience in primary research and measurement projects.
Proficiency in data analytics, connecting multiple data sources, and using MS Excel and other analytical tools.
Master’s degree in Management, Marketing, or Statistics.
Work Experience Required: 4-6 years in market research and data analytics.
Experienced in managing multiple primary research projects within advertising effectiveness or entertainment brand measurement domains.
Strong analytical skills with proven ability to translate complex data into strategic business narratives for advertising stakeholders.
Comfortable collaborating cross-functionally and managing agency partners to implement advanced measurement methodologies.