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Metro-based, popular senior brand role spanning many channels increases candidate competition.
Prefers B2C, high-consideration category and Gen Z experience, making industry fit moderately important.
Explicit 8–10 years requirement plus B2C and integrated brand experience makes filters moderately strict.
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Own brand building strategy and differentiation for 8 partner universities in India, balancing global identity with local relevance.
Lead end-to-end integrated brand campaigns across digital, offline, ATL, BTL, influencers, content, media, and events, ensuring alignment with long-term brand strategy.
Manage brand consistency, measurement, influencer marketing, and collaborate with GTM, performance, CRM, creative, and media teams to maximize brand impact.
8–10 years of experience in brand marketing, integrated marketing, or consumer marketing roles.
Experience managing brands in B2C environments with integrated campaigns from strategy through execution.
Exposure to both digital and offline marketing channels including ATL, BTL, digital, experiential, media planning, and influencer marketing.
Preferred domain experience in EdTech, education, youth, consumer internet, D2C, media, entertainment, travel, fintech, or similar consumer-facing sectors.
Experienced in both startup and established company environments with hands-on involvement in brand marketing.
Comfortable managing offline and online marketing channels and understands internet-first ecosystems.
Proven ability to work cross-functionally with multiple stakeholders including agencies, media teams, content teams, and university GTM leads.