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Strong employer brand, metro location, generalist marketing title, and mid-level experience increase applicant competition.
Pharma-specific KOL engagement, prescription data and therapy expertise reduce cross-industry transferability significantly.
Explicit 6–8 years requirement plus B.Pharm and MBA (Marketing) and therapy-specific skills make filters strict.
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Develop and execute annual brand and therapy plans with innovative multi-channel strategies to drive top-line growth and ensure sustainable, profitable business in line with global strategy.
Translate strategies into creative promotional tactics to achieve therapy/brand leadership, customer loyalty, and team motivation.
Analyze market data (IQVIA), internal sales, and competitor information to monitor brand health and derive market insights; maintain relationships with KOLs and KBLs for insights and influence.
Educational Qualification: B. Pharm and MBA in Marketing.
Work Experience Required: 6 to 8 years in marketing.
Skills Required: Marketing and selling skills, excellent communication skills.
Location: Mumbai (Sun House - Corporate Office).
Experienced marketing professional capable of managing therapy/brand lifecycle and aligning strategies with global business goals.
Demonstrated ability to analyze complex market and sales data to inform strategic decisions and optimize resource allocation.
Strong interpersonal skills to effectively collaborate with sales teams and build relationships with healthcare stakeholders (KOLs/KBLs).