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Generalist marketing analytics role with broad tool requirements and moderate employer brand increases applicant competition.
Skills are transferable across industries but marketing and life-sciences domain experience provides moderate advantage.
Requires specific marketing analytics tools (Power BI, GA4, CRM) and domain experience, so moderately strict screening.
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Translate marketing strategy and business requirements into actionable dashboards, KPIs, and insights to enable data-driven decision-making for the BMP segment.
Develop and maintain Power BI dashboards and reporting solutions analyzing data from CRM, marketing automation, web, social, and advertising platforms.
Provide recommendations and support testing initiatives including A/B testing and audience segmentation to improve marketing effectiveness, customer engagement, and ROI.
Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, or Economics.
Experience in marketing analytics, including attribution modelling, funnel analysis, and campaign performance measurement.
Proficiency with Microsoft Excel, Google Analytics 4 (GA4), and Power BI.
Work Experience Required: Not explicitly mentioned in the JD.
Experience in life sciences, healthcare, scientific, or B2B marketing environments preferred.
Ability to work with marketing stakeholders to understand objectives and convert them into measurable analytics solutions.
Comfortable navigating and influencing in a highly matrixed, global, and remote team environment.