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Strong brand, metro location, popular mid-senior SEO role with broad skill requirements increases competition.
SEO/content skills are broadly transferable, but SaaS/data-product focus raises medium domain specificity.
Mandatory 7+ years, enterprise SEO tools, CMS and SaaS experience indicate high shortlisting strictness.
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Lead and define the technical SEO and content strategy for Nielsen.com and related digital properties to drive organic growth.
Own the execution of SEO initiatives including site architecture, schema markup, and performance optimization within CMS platforms like WordPress VIP and Webflow.
Collaborate cross-functionally with creative, technical, paid media, and international teams to optimize content workflows and align SEO with broader marketing efforts.
Minimum 7+ years of experience in SEO, content strategy, and digital marketing.
Mandatory experience with enterprise SEO tools including BrightEdge, SEMrush, Screaming Frog.
Strong experience working with modern CMS platforms such as WordPress VIP and Webflow.
Work Experience Required: 7+ years; Notice Period: Not explicitly mentioned in the JD.
Experienced in complex SaaS or data technology product verticals relevant to Nielsen's business.
Able to translate complex technical SEO concepts into actionable tasks and intuitive user experiences, bridging technical and creative teams.
Demonstrates strong analytical capabilities with a test-and-learn mindset, using data-driven insights to inform SEO and content decisions in a collaborative cross-functional environment.